Blueskyism Isn’t Dead, But It’s Close

Even on a logarithmic scale — on a linear scale, the graph is boring, because everything but Twitter would pretty much just be a flat line — the gulf between X and the other platforms is clear. And since the election, Bluesky has lost ground. More precise data based on the number of unique “likers”, “posters” and “followers” at Bluesky tracks a similar curve, with an initial peak around the election and a secondary peak after Trump’s inauguration but persistent erosion since then. The number of unique posters at Bluesky peaked at just under 1.5 million on Nov. 18, 2024 but has since fallen to an average of about 660,000 on weekdays and 600,000 on weekends: in other words, a drop of more than half.

The decline in Bluesky’s number of unique daily followers is even more substantial. They topped out at 3.1 million on Nov. 18 last year, but are now just under 400,000 per day: almost a tenfold decline. So while a dedicated troupe of Bluesky regulars are still skeeting up a storm, they’re gaining less and less traction, preaching only to the converted.