This week, America’s new economic doctrine came into focus thanks to a pair of speeches from Vice President JD Vance and Treasury Secretary Scott Bessent.

From a steel mill in South Carolina to a finance summit in Beverly Hills, Vance and Bessent delivered matching messages to two different audiences: the working men and women who build America, and the capital class that once wrote it off. What they said, in different language and to different rooms, was the same: the era of managed decline is over. We are entering the age of industrial abundance.

This is not branding. It’s not messaging. It’s policy—with sharp edges and real consequences for business, capital, and the global economy. Washington is no longer neutral about where things are made. It is picking a side. And for the first time in a generation, that side is American industry.