Large electric vehicles like pickup trucks and SUVs aren’t exactly flying off showroom floors. When the CEO of one of the big three says vehicles like his halo electric truck have some “unresolvable” problems, that’s what we call raw honesty. According to InsideEVs, Ford CEO Jim Farley made an ominous statement on the company’s fourth-quarter earnings call. 

“For larger retail, electric utilities, the economics are unresolvable,” Farley stated. “These customers have very demanding use cases for an electric vehicle. They tow, they go off-road, they take long road trips. These vehicles have worse aerodynamics, and they're very heavy, which means very large and expensive batteries.” He went on to say that the blue oval would focus on small to medium-sized electric vehicles that present a stronger economic case.

Larger EVs: price eclipses efficiency

Large electric pickup trucks and EVs are a pricey bunch. The base F-150 Lightning XLT starts at $62,995 and climbs to $83,995 for the top Platinum trim. A 2025 GMC Sierra EV starts at $89,995, and the Hummer EV’s base MSRP is $96,550. All of these vehicles use big batteries, which are expensive to manufacture and weigh anywhere from 6,000 to over 9,000 pounds, making them rather inefficient for electric vehicles.