“To be successful,” Ray Kroc, who bought the company from the original founding McDonald brothers and transformed it into a global powerhouse, said of his business strategy, “you must be daring … and different.”

Well, Trump definitely pursued a daring and different campaign path with this stunt, and I think it paid off spectacularly.

For a privileged billionaire who’s never been seen cooking a meal in his life to put a shift in at McDonald’s like that was not just hilariously funny, it was also a powerful connective link to regular voters.