The National Association for the Advancement of Colored People (NAACP) will spend a collective $20 million ahead of the November elections to motivate and energize black voters.
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Black voters have been a key voting demographic for the Democratic Party, but the association said the advertising money this year will not target specific candidates. Instead, it is more aimed at the education and mobilization of the voters in 12 states.
The funds include $6 million for local NAACP chapters and partners, $1.4 million for texting voters, and $1 million for polling and research, according to NBC News. The outreach programs will also put special focus on the seven major battleground states.
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