Gulp: Summer Box Office Falls 10%, But ...

The numbers are in — domestic revenue for the 2024 summer box office hit an estimated $3.67 billion, down 10.4 percent over 2023, Comscore said Monday. As counterintuitive as it may seem, Hollywood studio executives and theater owners aren’t panicking. ...

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It was because of the strikes that Marvel Studios and Disney weren’t able to open Deadpool & Wolverine at the beginning of May — the threequel was delayed to late July — marking the first time in years that a Marvel superhero pic hasn’t kicked off summer. This year that job went to Universal’s action-romancer The Fall Guy, which fell short of expectations. Disney and 20th Century’s Kingdom of the Planet of the Apes, opening mid-month, made a solid showing and successfully rebooted the franchise, but Memorial Day suffered a major blow when Warner Bros.’ Furiosa: A Mad Max Saga got a flat tire.

Sony’s June offering Bad Boys: Ride or Die set into motion a major reset and a two-month box office recovery that made the “sins of the past disappear quickly in the rear-view mirror,” says Comscore analyst Paul Dergarabedian.

Ed Morrissey

Well, maybe. The pent-up demand, if it existed at all, should have benefited those earlier films too. The real lesson from the summer is that material matters, and the studios are getting weaker at developing it.

Christian and I will talk about this in our upcoming Off the Beaten Path episode, as well as THR's spin on Reagan's numbers. 

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