There's a Reason Caitlyn Clark Isn't Making the Big Bucks

For one, the WNBA has never turned an actual profit. It’s subsidized by the NBA to a significant degree despite making revenue. In 2019, it made $60 million in revenue, dispersing $12.3 million to teams.

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Now, that’s only $200,000 more than the NBA’s number one pick is getting paid.

While teams may have other revenue streams, I haven’t been able to find that information one way or another.

Yet unless they’re generating an insane amount of money on their own, there’s not much chance of coming close to being able to pay Clark anything close to what the NBA could pay.

Ed Morrissey

I mentioned this in an earlier thread too, but Tom actually dug into the data. It's not just about corporate sponsorships either, but actual fan interest, of which there is precious little compared to the NBA. 

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