The problem is that Disney was never winning, but viewers were not told that. The company was gushing money while losing in court. In the end, the Florida’s Parental Rights in Education Act continued to garner overwhelming support in the state. DeSantis wrestled control away from Disney’s handpicked board and now Disney has dropped its challenge after suffering a series of losses in court.

The response from the media? Crickets.

For Disney’s part, it spent millions of dollars, alienated millions of customers, and created precedent against itself. It literally achieved nothing material from its litigation against the state beyond driving up its own costs and reinforcing the regulatory authority against the company. It then walked away.