In 2024, they will dream up new ways of getting the facts to the people who need them. Fact-checkers will be bold and think more like marketers trying to push content rather than publishers waiting for the audience to come to a website. They will experiment with new forms that target the people who are misinformed and push the content directly to them.

Another way they will innovate: They’ll get tech companies and social media platforms to expand the use of fact-checking data to suppress misinformation.

[Just in case anyone thinks that the fact-check industry has been at all humbled by their repeated failures over the last few years, here’s the founder of PolitiFact demanding speech suppression based on his opinions. Nate Silver was stunned by the hubris, but who wants to bet that the Big Tech platforms aren’t thinking the same thing? — Ed]

Fact-checkers ought to "think more like marketers", abandon the goal of merely "informing democracy" and work with social media companies to "suppress misinformation"? Yikes on every level. This doesn't sound like journalism.https://t.co/K7EHP2uNxt pic.twitter.com/qYjb3tyZBN

— Nate Silver (@NateSilver538) December 19, 2023

Yeah IDK how they go from acknowledging that people trust fact checking less and less to being like "yes we need to triple down on everything we've been doing for the past 8 years".

— Nate Silver (@NateSilver538) December 19, 2023