Can Peyton Manning Rescue Bud Light?

With sales still plunging and executives continuing to step down, the beer brand that has faced a brutal boycott after its marketing team went into business with biological male transgender huckster Dylan Mulvaney finds itself at yet another crossroads in 2023 as it debuted a Peyton Manning and Emmitt Smith commercial over the weekend.

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With sales continuing to plunge, Bud Light has turned to Peyton Manning to bring the brand out of its Dylan Mulvaney boycott blues.

If Peyton Manning, his 69% approval rating amongst sports fans, and his “aww shucks” marketing machine can’t turn the tide, there just might not be any hope left for this iconic brand.

[Probably not, but that’s not a reflection on Manning or his Q factor. The rupture of trust with its customer base is too profound, and I still think that’s more about Alissa Heinerscheid than Dylan Mulvaney. But it’s also due to the fact that Bud Light is a mediocre beer and almost identical in taste and quality to its competitors in this segment, so there’s no real reason to come back to Bud Light. — Ed]

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