Musk is driving advertisers on Twitter ("X") crazy

X, the site formerly known as Twitter, has removed automatically generated headlines from links to external websites, including news articles, the latest change introduced by owner Elon Musk as he seeks to remold the social media company and reduce traffic to other sites.

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Under the new format, posts linking to third-party news stories or websites automatically load those articles’ lead images in preview tiles along with their web domains — but with no headlines, depriving readers of key context from the publishers about their articles, according to a review by The Washington Post on Thursday. The change also appeared to affect shared links to non-news websites, although it did not affect paid advertisements, which still loaded with headlines, The Post’s review found.

X did not immediately respond to a request for comment early Thursday.

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