Robert De Niro will be doing an Uber U.K. ad campaign, but it will not be tied to his memorable Taxi Driver role.

Reports earlier this week in U.K. tabloid The Sun suggested that the Oscar-winning actor would be bringing one of his most memorable roles, Travis Bickle, to the commercial space. The ads were allegedly set to feature the actor uttering the famous line, “You talkin’ to me?”

The actor’s rep Stan Rosenfield denied that De Niro would be uttering the well-known phrase, and in a statement, told The Hollywood Reporter that “De Niro’s Uber commercial has nothing to do with his Taxi Driver character.”

[Having DeNiro as a celebrity endorser? Good move. Having him do so in character as a psychotic political assassin? Er … not so much, especially for a service that relies a great deal on consumer trust. I thought this sounded strange. — Ed]