ACTING legend Robert de Niro is reviving his iconic Taxi Driver character — as the face of a new Uber ad campaign.

The Oscar-winning star played troubled New York cabbie Travis Bickle in Martin Scorsese’s 1976 classic.

De Niro will once again utter Bickle’s immortal line “You talkin’ to me” — only this time from behind the wheel of an Uber in a series of ads being filmed this week in London.

[So Uber is choosing as the face of its public image a film character who, er, became a psychotic political assassin? Wouldn’t it be better to just have DeNiro as himself become the spokesman? Maybe Lufthansa could hire DeNiro next to make Jimmy the Gent the face of their next ad campaign. And does DeNiro really need the money this badly? — Ed]