Anheuser-Busch heir Billy Busch said he would be the first to buy back Bud Light should the beer’s parent company AB InBev want to sell it.

“If they don’t want that brand any longer, sell it back to the Busch family,” Busch told Outkick host Tomi Lahren. “Sell it to me. I’ll be the first in line to buy that brand back from you, and we’ll make that brand great again.” …

“That culture is completely gone now,” Busch said. “They knew who their drinkers were. … Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days.”

(via Lucianne)

[Not a bad idea, but why did the Busches sell it in the first place? That aside, though, they’d have to buy back the entire Budweiser/Busch brand to succeed in restoring consumer confidence and patronage. And even then, would it work in a market with as much variety in industrial-grade lagers? — Ed]