Popular coffee brand outrages consumers with image of post-op trans man: 'Glorification of breast mutilation'

Backlash has begun against the popular British coffee brand Costa after consumers spotted the company using a graphic of a transgender man bearing scars from a “top surgery.”

Several online users and coffee drinkers were surprised to see a photo of a Costa Express Van showcasing a colorful image of a transgender person with scars from a double mastectomy.

The hashtag #BoycottCostaCoffee began trending on Monday and Tuesday with many people attacking the company for appearing to glorify the “mutilation of girls.”