Kevin O’Leary thinks Bud Light’s collapse will be a great topic for business schools moving forward.

Bud Light has been in the gutter ever since a March Madness promo from Dylan Mulvaney that was shared at the start of April.

The ad featured Mulvaney, a biological man, pretending to be too stupid to understand sports and March Madness while behaving in bizarre fashion. Mulvaney’s entire shtick seems to be to mock women while behaving like a little girl.