Barbie really is a pink unicorn.

The movie is on course to earn $95 million or more in its sophomore outing, one of the best second weekends of all time at the North American box office, and the best second weekend gross ever for Warner Bros., not adjusted for inflation. That includes a $29 million Friday.

The female-fueled Barbie, which continues to shatter any and all expectations, should finish Sunday with a domestic cume of around $350 million. Detractors had predicted it would fade away quickly after a history-making debut over the July 21-23 weekend, but that isn’t the case. Barbie is looking at a scant decline of 41 percent, a rare hold for a pic originally opening to such a big number at $162 million.

[They’re saying Disney is facing “another miss financially” as “Mansion” cost $150M to make and might just crack $30M so far. I can do THAT math…and it’s great! ~ Beege]