Bud Light sales plunged by 23.6% in the one week period ending July 8th compared to 2022 levels, according to Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. In the four week period ending July 8th, Bud Light sales dropped by 27.1% as the consumer boycott against Bud Light continues.

Budweiser, another Anheuser-Busch brand, saw a 6.6% drop in sales in the week ending July 8th and a 10.7% drop in the four week period ending July 8th, the sales data shows. Rival beer brands Coors Light and Miller Lite had a 30.2% and 25.3% sales increase in the week ending July 8th. Modelo Especial had a 20.7% uptick in sales for the same time period.

[Bud’s customers are not coming back, certainly not until Anheuser-Busch apologizes to its customers. The longer they wait to take the obvious step, the worse the disaffection becomes, and the more permanent it becomes as well. — Ed]