Sales of the beer in the week ending on June 24 were 27.9 percent lower than during the same period last year. The brand’s troubling numbers come despite Bud Light giving out rebates for free beer ahead of Independence Day weekend.

Parent company Anheuser-Busch offered customers a $15 rebate when buying a 15-pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55, meaning free beer in places where the cost of a pack is $15.

[And yet this is supposedly less costly than an apology that might trade the lost 28% of its sales for anger among <1% of the population? InBev really needs new leadership. Their current slate of executives are gutless wonders who can't do math. -- Ed]