An analysis by the Hollywood business YouTube channel Valliant Renegade estimates that Disney’s last eight movie releases have lost a combined $890 million. It would have been even worse if it weren’t for the non-woke Chris Pratt movie Guardians of the Galaxy 3 actually making money. The others ranged from disappointments like the Girls Rule, Boys Drool, Thor: Love and Thunder to 50-megaton bombs like Lightyear and Strange World (animated movies for kids that pushed gay relationships) and the race-swapped Little Mermaid.
Disney’s woke Elemental (with the “first gender-neutral” animated character) is such a bunker-buster of a bomb that it contributed to last weekend being among the worst, if not actually the worst, box office weekends on record. The Flash movie starring Ezra Miller, a self-proclaimed gender-neutral creep who was recently facing disturbing legal issues, opened low and dropped by a stunning 73% in weekend two. Audiences so thoroughly rejected Hollywood’s latest offerings that the animated Spiderman movie that had been out for four weeks returned to the #1 spot. …
Turns out it’s harder to shove this leftist garbage down an unwilling public’s throat than the elitists thought, especially now that the public has realized that they control the power of the purse.
[I don’t expect this to stop for a while yet, but this year’s box office could be a watershed in Hollywood DEI/ESG efforts. It costs a ton of money to produce these kinds of films, so one flop is a catastrophe — and there are now a string of them. But hopefully they will learn another lesson too, which is to invest in better stories with much less CGI and real human interest as opposed to superhero clichés. The reward is still there, but the risks are smaller and less existential. — Ed]
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