Analyst: 20% of Bud Light sales lost forever

In a note to analysts, Collett wrote that data gathered by Deutsche Bank suggest that 24 percent of Bud Light’s consumers no longer purchase the brand. Another 18 percent are buying less, he said.

Advertisement

Data also show that 21 percent of consumers are buying more, while 37 percent are buying the same amount, according to the report. …

But another analyst said Bud Light could see tough times ahead.

The analyst, Evercore’s Robert Ottenstein, said Bud Light will “permanently lose” between 15 and 20 percent of its volume. After that, “declines will resume at about the average rate of the prior 10 years,” he said.

[They’ll still sell plenty of industrial lager — just not as much as they did before the Dylan Mulvaney/Alissa Heinerscheid fiasco. I guess that strategy of pursuing that 1% demographic really paid off, eh? — Ed]

Join the conversation as a VIP Member

Trending on HotAir Videos

Advertisement
Advertisement
Advertisement