In a unanimous decision, the Supreme Court ruled in favor of Jack Daniel’s, the Tennessee whiskey brand, in a case involving a dog toy company that created a product shaped like a bottle of their alcohol. The high court determined that the toy did not fall under free speech protections and sent the case back to the lower courts for further examination.

The dispute began when VIP Products started selling a dog toy that closely resembled a bottle of Jack Daniel’s whiskey, naming it “Bad Spaniels, 43% poo by volume” instead of the original “40% alcohol by volume.”