Cable news viewers tuning into CNN Thursday morning likely noticed something significantly different: a brand new graphics package and lower thirds representing the most significant refresh in over a decade.
The new on-air identity comes as the network suffers historically low ratings and is still recovering from external and internal backlash over a Trump Town Hall, which appeared to unite a divided nation in anger despite generating dozens of headlines. …
“It’s a clean and modern presentation that provides much greater flexibility in how we communicate information and urgency to our viewers around the world,” he writes. “It’s the first major refresh in a decade and it will make the news the star of any screen.”
[Meh. It looks a bit cleaner and less distracting, but CNN chyrons had more problems than just fonts and graphics. And those were among the *least* of CNN’s problems when it comes to credibility. This is mostly rearranging deck chairs on the Titanic, especially if you look at CNN ratings of late. — Ed]
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