AUTHENTICITY MATTERS. Lately there's been a lot of talk about beer companies and not nearly enough conversation about what really matters – the beer itself. Some brands are taking shortcuts to gain consumers. We're committed to producing a first-class product. No hidden agenda.… pic.twitter.com/uQkzphUxJF

— Troy Aikman (@TroyAikman) May 23, 2023

That’s how you promote beer, folks. That’s how you move the needle in the beer game. You just create a product and let people know it’s great, and if you drop an f-bomb in the process, more power to you.

As I’ve said many times, the average light beer fan is a dude who works hard, loves his family, and just wants to drink a cold one at the end of the day.

They don’t want woke politics or Dylan Mulvaney shoved down their throat. That’s not what Bud Lights or any other beer demographics want.

As Troy Aikman said, it’s all about “great f*cking beer.” That’s something Bud Light clearly forgot. Billions in market cap has evaporated for Anheuser-Busch, and the bleeding isn’t close to being done.

[To be fair, Anheuser-Busch never got around to making “great f*****g beer” in the first place. They made passable industrial swill, completely unremarkable from several other brands of passable industrial swill, and entirely replaceable. If they had made “great f*****g beer,” they wouldn’t have been so dispensable. Anyway, good luck to Aikman on his beer. I wonder if I can find it in Texas. I KID, I KID … — Ed]