But back to Bud Light. Their sales have tanked. They have to do something. Apparently, “doing something” will not involve making their product taste better. It will, however, involve a full image makeover by putting out camouflage colored aluminum bottles as a new promotion. …

When in doubt, wave the flag and support the troops! “Folds of Honor” is a perfectly respectable organization, but this is nothing but a cheap attempt to try and buy some goodwill back. The iconic blue can is currently associated with the fake cackling, opera gloves, pearls, and beehive hairdo of Dylan Mulvaney. So what is their solution? Remake the cans temporarily with green camouflage, hide behind a charity program, and hope against hope that the consumer will start buying Bud Light again??? …

A real apology would also go a long way toward repairing the brand. And they won’t do it.

[I find it fascinating that Anheuser-Busch is attempting every possible solution except the only one that addresses the issue — the fact that they insulted their customer base. And that’s much more on Alissa Heinerscheid than Dylan Mulvaney, but it’s both issues for which A-B owes a sincere apology. — Ed]