Beerpocalypse: Anheuser-Busch sales volume falls 12.5%, Bud Light -21.4%

April scan numbers are in, and it's not pretty. https://t.co/rQpbewD1Vx pic.twitter.com/DtZbqQLKKQ

— Beer Business Daily (@BeerBizDaily) May 8, 2023

(via Outkick)

[OUCH. That’s a pretty dramatic fall, and it’s not because of a down market. Outkick reports that Yuengling is trying to grab the Bud market with some patriotic marketing, and it may be working according to the numbers above. But patriotism wasn’t the issue — it was the contempt from A-B and Bud execs for their customer base, and their refusal to apologize for it. — Ed]