BREAKING: Amid turmoil, BBD has learned Anheuser-Busch has changed #BudLight vp marketing to former global bud vp Todd Allen. pic.twitter.com/9qgovjT7ao

— Beer Business Daily (@BeerBizDaily) April 21, 2023

Dear Client: Anheuser-Busch has shared a statement with BBD on management changes to Bud Light in the wake of the Dylan Mulvaney can controversy. Former Bud Light marketing VP Alissa Heinerscheid, who was at that post for not quite a year, is off the brand. We understand she has decided to take a leave of [absence]…

[Permanent leave, I’d guess. This big of a screw-up usually results in a sudden desire to spend more time with one’s family or explore new employment vistas. Assuming this is on the level. — Ed]