After nearly two weeks of backlash, including threats of a boycott movement and significant losses in market value to his company, Anheuser-Busch CEO Brendan Whitworth issued a statement related to Bud Light’s controversial decision to partner with transgender influencer Dylan Mulvaney, but did not make mention of Mulvaney, transgenderism — or offer an apology to offended customers. …

Whitworth said that he is responsible “for ensuring every consumer feels proud of the beer we brew” and that the company proudly supports “our communities, military, first responders, sports fans, and hard-working Americans everywhere.” Whitworth added that he spends a lot of time “listening to and learning from our customers, distributors, and others.”

The statement failed to directly address the controversy that sent the company into a 13-day public relations crisis in the first place — their decision to collaborate with a man who has achieved internet fame by pretending to be a woman for the last year.

[By corporo-speak standards, this is a success! This is a version of the non-apology apology: the non-statement statement. — Ed]