The Bud Light executive attempting to move the alcohol brand away from its ‘fratty’ image has appeared in old photos downing beer at a Harvard ‘boozefest.’

Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and chugging bottles of lager.

The photos come straight from Heinerscheid’s Facebook, under the album ‘Isis Senior Reverse Initiation Scavenger Hunt,’ before the business executive later deleted them.

(via Lucianne)

[This doesn’t necessarily negate her proclaimed strategy; maybe her “fratty” days embarrass her now, although she only just got around to deleting these pics. But it certainly looks like she had fun back then, and raises questions as to why she’s turned into a killjoy — and why Anheuser Busch would follow. — Ed]