NBA commissioner Adam Silver unveiled a new streaming service for the league’s app that can superimpose a fan’s body onto a player’s body in a live game.
On Friday afternoon, Silver had a press conference ahead of the NBA’s All-Star weekend in Salt Lake City, Utah, and he announced that the NBA App will get a crazy upgrade. Basketball fans will be able to scan their body on their phone, and the technology will then place the image of their real-life body onto an NBA player while a game is being played live.
Silver showcased how the technology will work, with the help of former NFL player and current NBA broadcaster Ahmad Rashad.
[Are we sure we want to endorse and commercialize deepfakes? I’m not even sure what the thrill is here. If the app put the fans *face* onto a player’s body, wouldn’t that be more appealing to the fan? — Ed]
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