If you watched the Super Bowl, or at least the compilation of the ads, I hoped you noticed The Color and its companion variants.
The next scene in Steve Martin’s commercial has the absolutely unremarkable coordination of room trim, computer monitor wallpaper, and the color of paper he is holding …
Well it’s just the cool color du jour, that’s all! The companies and products just want to be cool. Why stand out when you can use a palette that makes everything blur together?
[Maybe they expected the Giants to make it to the Super Bowl? I don’t think this is a coincidence, but I also don’t think it has anything to do with politics. It’s likely more attributable to the modern fascination with “dark” motifs and the lack of originality in creating it. — Ed]
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