Applications are opening for chief experience officer (CXO), a new administrative position that does for college students what human resources (HR) does for employees.
“CXOs’ work is a blend of marketing, student affairs, and admissions,” according to an article in The Chronicle of Higher Education. The article suggests that universities are hiring an administrator to help students navigate the dizzying bureaucracy of other administrators and their services, including parking, dining, and residence life.
The Chronicle of Higher Education found five universities with CXO job postings or recently-hired CXOs: Robert Morris University, the University of Utah, William Woods University, Southern New Hampshire University (SNHU), and Quinnipiac University.
[RELATED: Augusta University seeks ‘Chief Diversity Officer’ to manage numerous DEI efforts]
“Ensuring that a college student’s total experience is positive and fulfilling is critically important to attracting prospective students, retaining current students, increasing graduation rates and developing involved and engaged alumni,” John Fougere, the Vice President of Media Relations at William Woods, told Campus Reform.
[At first I had a “whut” moment, and then I realized this position is actually for a cruise director. ~ Beege]
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