Confirmed: Twitter activity sharply up since Musk purchase

Data from two independent research firms, Apptopia and Sensor Tower, indicate that downloads and activity on Twitter are on the upswing in the weeks since Musk bought it and in comparison to last year, appearing to confirm recent boasting from the tech billionaire that he has reinvigorated the social media app.

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But the situation is more complicated than a simple rise in downloads and activity.

According to Apptopia, downloads of Twitter in the U.S. averaged about 125,000 a day during a recent 31-day period — a figure that’s 23% higher than during the previous month and 42% higher than a similar period a year earlier.

The growth was slower outside the U.S., though, with 14% growth from a month earlier and 4% growth from a year earlier, Apptopia data showed.

[How is 14% month-on-month growth on a platform that had been largely seen as saturated somehow a negative indicator? — Ed]

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