Elon Musk said Twitter Inc. will once again try to roll out a new verification service next week that its billionaire owner has championed despite a fumbled launch and numerous problems.

He said Friday that Twitter would use a new color system for verified accounts, departing from the platform’s ubiquitous blue check mark. Companies would get gold check marks and government accounts would get gray check marks, he said. All individuals, whether they are celebrities or not, would have blue check marks.

Mr. Musk said starting on Friday next week, the company would append a check mark to accounts it had manually authenticated. He didn’t say if users would have to pay to be verified.

(via Off the Press)