Are dealers really targeting kids with "rainbow fentanyl"?

“Brightly-colored fentanyl is being seized in multiple forms, including pills, powder, and blocks that resembles sidewalk chalk,” cautions a DEA press release.

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And yet there is no evidence—none whatsoever—that these pills are being peddled to the playground set. …

Which is not to say that the colors aren’t possibly designed to make the pills more attractive in general. Heroin packets, for instance, come stamped with all kinds of edgy names and images.

“It’s a way to brand your stuff,” says Reilly Capps, who writes about drugs for The Washington Post and Rooster. According to Capps, people at raves will peddle different shapes and colors of ecstasy. Some pills are shaped like Mickey Mouse, some are branded “Tesla,” and so on.

These undoubtedly appeal to a certain segment of the market. But that segment is not children.

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