The world’s smallest army, which in recent years has faced difficulty filling all its slots for new recruits, has created a new media relations position in a bid to yield better publicity and attract fresh members.
In a Sept. 1 communique, the Pontifical Swiss Guard announced it is expanding its presence in Switzerland “by creating a press office and a contact point for authorities.” …
Over the past few years, the Swiss Guard has attempted to change the perception that those who enlist are merely another tourist attraction at the Vatican, standing with their distinctive halberds in hand while foreigners snap selfies beside their colorful uniforms and feathered hats.
Instead, the Guard has sought to emphasize the military and weapons’ training members are required to have, and the fact that they accompany the pope everywhere he goes, including on foreign trips.
[As an aside: I got detained briefly by the Swiss Guards while trying to get an interview with the head of the Vatican Museum’s Patrons program. They are very serious military personnel. — Ed]
Join the conversation as a VIP Member