The term “Dark Brandon” started surfacing on social media in early 2022, according to Know Your Meme, as a reflection of the “Dark MAGA” trend created by far-right Trump-supporters wishing for the former president to make a vengeful, unhinged comeback into U.S. politics.
The “Dark Brandon” meme, combining the infamous anti-Biden “Let’s Go Brandon” catchphrase and the aesthetics of “Dark MAGA,” was initially meant to show an unhinged, almost diabolical and monster-like version of the president, in mockery of Biden’s perceived real-life lack of strength.
In some of the earliest memes shared on Twitter, the president is photoshopped holding a gun into a woman’s mouth or committing public executions.
But after news of the death of Al-Qaeda leader Ayman al-Zawahiri reached the American public on July 31, the meme was officially co-opted by Biden supporters who used it to praise the president and his administration.
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