Newsom goes on the air against DeSantis as rivalry grows

With $105,000 on Fox News, Newsom’s new ad, first provided to CNN and set to air on July 4, is a mashup of a classic campaign spot, business investment pitch and one of those California tourism commercials full of celebrities saying how much better it is there, wrapped in the existential terror that’s wracking progressives these days.

“It’s Independence Day — so let’s talk about what’s going on in America,” Newsom says in the ad, standing in the California sun, tieless, as “America the Beautiful” fingerpicks in the background. “Freedom is under attack in your state.”

Those last words flash across the screen in red, followed by a photo of DeSantis shaking hands with former President Donald Trump, and then another of the Florida governor as Newsom ticks through Florida laws to ban books and restrict voting, speech and access to abortion.

“I urge all of you living in Florida to join the fight — or join us in California, where we still believe in freedom: Freedom of speech, freedom to choose, freedom from hate, and the freedom to love,” Newsom says as the images proceed from an aerial shot of the Santa Monica Pier to a rainbow flag waving in the hands of two women with arms around each other. “Don’t let them take your freedom.”