Both young Latinos and Latinas demonstrated less interest in politics, and for the young men, the top “political” personalities were influencers who discuss a broad variety of cultural topics and fall across the political spectrum: Philip DeFranco, Joe Rogan and Mr. Beast.
The vacuum of political information for young Latino men, coupled with their desire for economic stability and penchant for individualism, is likely to leave that group more susceptible to right-wing anti-immigrant narratives and disinformation in the future, the groups concluded.
This uniquely positions young Latino men for negative arguments “that there isn’t enough for them and that someone else is taking their opportunities,” said Juanita Monsalve, the senior marketing and creative director for United We Dream Action. But it also creates an opportunity to intervene with counter-messaging, she added.
Join the conversation as a VIP Member