According to four longtime Republican operatives working at senior levels on a variety of competitive GOP primaries across the nation, Greene’s endorsement in competitive 2022 Republican House and Senate primaries is not only considered as welcome, but also as one that should be actively courted—particularly in races where the nominee is likely to be decided by which candidate most animates the ultra-Trumpist grassroots.

“It is stunning,” one of these sources said. “Her popularity among much of the base and what she brings to a campaign right now is not nothing. Actually, it can be good for the candidate, and I don’t know if I would have predicted that a year ago.”…

“It doesn’t surprise me at all that, for a part of the electorate, Marjorie Taylor Greene has become an in-demand endorsement,” Doug Heye, a veteran Republican strategist and former senior official at the Republican National Committee, said on Thursday. “It’s not that everyone is trying to get her endorsement, but…if you’re running on ‘Let’s own the libs,’ and ‘Let’s be culture warriors,’ that’s where you go. One of the things we’ve seen over the past decade-plus now, but that Donald Trump really drove home, is that politics is performance art.”