These activists know how to play the game. If you look back at any of the recent controversies over free speech—from QAnon to COVID to the last two presidential elections—this is how things work when a development or outcome is seen as unfavorable or undesirable by the favored political camp:

First, activists create a panic about misinformation or offensive speech. Second, the social media platforms try to meet them halfway by introducing measures like warning labels. Third, the activists realize they’ve drawn blood, and continue to push for outright censorship. Finally, the social media platforms give in and remove the offending voice from their platforms altogether.

The institutions successfully driving this push for ideological conformity across American life—progressive nonprofits, large portions of the news media, woke corporations, Democrats in government—can collectively be called the “blue stack,” which represents an enforcement mechanism for the ruling ideology to express hegemony over American democracy.