When Paramount unveiled the poster for Top Gun: Maverick in the summer of 2019, it showed Cruise from the back, his signature brown leather jacket in focus and the flags of Taiwan and Japan—U.S. allies in real life—removed. Chinese officials did not even have to weigh in. By 2019, Hollywood had so fully absorbed Beijing’s political preferences that such decisions were made by teams in Los Angeles months, or even years, before Chinese officials would weigh in. If it could help Paramount executives make their case to Chinese censors that Top Gun should show in Chinese theaters, Maverick’s bomber would adhere to the One China policy.
What happened between the two Top Guns is a story with implications that stretch far beyond the entertainment industry. Hollywood’s experience has served as a precursor for numerous American industries and companies trying to do business in China, including Apple and the National Basketball Association. In the months following the coronavirus outbreak, China’s economic recovery proved a financial salvation for struggling companies across numerous sectors, further boosting the country’s leverage.
China’s omnipresence onscreen reflects the country’s increasing ubiquity in business and in other parts of the world. That ubiquity has also exported a worldwide fear of crossing China. These concerns only grew as tensions between the U.S. and China escalated during Donald Trump’s administration and Xi’s aggressive crackdown on dissent. As China loomed large in the collective imagination, the lives and experiences of individual Chinese citizens were lost in many sweeping geopolitical analyses. Those deeply involved in Hollywood’s economic relationship with China grew quiet too, worried not only about losing their business but also about graver consequences: being called in for questioning, getting thrown out of the country, disappearing.
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