Americans watched an average 1.4 movies in a movie theater over the past 12 months. This includes a historically high 61% who did not visit a movie theater at all, 31% who saw between one and four movies, and 9% who attended five or more.
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Gallup has tracked U.S. adults’ movie attendance using this question periodically between 1988 and 1995 and then more regularly from 2001 through 2007. The latest reading is from a Dec. 1-16 Gallup poll, the first since 2007, and it shows a much higher share of Americans who have stayed home from movie theaters altogether. Between 2001 and 2007, U.S. adults watched an average 4.8 movies in a theater, including 32% who saw zero.
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