A pollster's warning to Democrats: "We have a problem"

What is that branding problem, in a nutshell?

People think we’re more focused on social issues than the economy — and the economy is the No. 1 issue right now.

What drives this perception that Democrats are fixated on cultural issues?

We probably haven’t been as focused on the economy as we should be. I think some of that is voters reading us talking about things that aren’t economic issues. Part of it is just a natural reaction, too: We’re in an economy they feel is tough. It’s hard for them to think we’ve solved problems when they see so many.

How do Democrats balance a commitment to core constituencies while at the same time addressing economic issues that voters are confronting every day?

The No. 1 issue for women right now is the economy, and the No. 1 issue for Black voters is the economy, and the No. 1 issue for Latino voters is the economy. I’m not advocating for us ignoring social issues, but when we think broadly about voters, they actually all want us talking about the economy and doing things to help them out economically.