The plan, the details of which were shared first with NPR, includes an initial $30 million investment to hire local community organizers, launch targeted advertising campaigns aimed at nonwhite communities, as well as building voter protection and education programs. The committee is also working to combat disinformation efforts that are specifically focused on voters of color…

“What we have learned from studying the 2020 election is when we invest in communities of color, it pays real dividends,” New York Rep. Sean Patrick Maloney, chair of the Democratic Congressional Campaign Committee, said in an interview.

The announcement is also an indication that party leaders are aware that the broad, racially diverse coalition of voters that elected Democrats must be engaged consistently, and must not be treated as monolithic groups. While Democrats won the White House last year, they lost ground among nonwhite voters without a college education. Biden’s campaign faced criticism over mixed results among varied segments of the Latino electorate, missteps that were blamed for setbacks in critical states like Florida and Texas, where a number of key House races will be decided in 2022.