We’ve entered an age of overabundance. We consume much more than we used to and more than other countries. Consumption per capita grew about 65% from 1990 to 2015, compared with about 35% growth in Europe. Household consumption makes up only about 50% of GDP in Germany.
And these numbers reflect big changes in Americans’ lifestyle. The average U.S. home was 1,700 square feet in 1980, by 2015 it was 2,000 square feet, even though the number of people in the average household shrank. In 1980, 15% of households didn’t have a TV, now only about 3% don’t. In 2015, 40% of American households had three or more TVs, including 30% of households earning less than $40,000 a year! In 1980, only 13% of households had 2 or more refrigerators, in 2015 30% did — including many low-earning households. Clothing purchases have increased five-fold since 1980 and the average garment will only be worn seven times before it’s disposed of.
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