He posted two shots of his sister, one of how her face appears normally and another where her face had been digitally altered to simulate the look and features that are common among those who have had too much or poor filler treatment.

‘The term ‘alienisation’ refers to distortion of features outside the normal range for the individual so that it appears alien for that particular person’, he wrote…

But Dr Harris also acknowledged that there has been a ‘perception drift’ in beauty standards, something he blames on ‘daily bombardment of abnormal images’ and on a rise in those suffering Body Dysmorphic Disorder.

‘However, it is the case that many (both practitioners and patients) lack awareness and simply do not see’, he wrote.

‘The reasons may be Perception Drift (the changes in perception of self after new treatment), brainwashing (from the daily bombardment of abnormal images, especially on social media), a lack of artistic acumen and image disorders such as Body Dysmorphic Disorder which in a small survey was found to be more common amongst practitioners.