On Banks’ watch, the RSC has begun blasting out weekly newsletters modeled after POLITICO Playbook that try to serve up a buzzy mix of politics, policy and personality. The RSC also regularly compiles talking points for its members that often get leaked to conservative media outlets. Banks crafted his own memo outlining his vision for the GOP’s future that won praise from top Republicans. And the RSC has also helped coordinate media opportunities for its members, with Banks routinely popping up in D.C.-based coverage himself.
Banks’ effort to assemble a rival messaging machine is widely viewed by his colleagues as an audition for Cheney’s job, which governs both communications and member services. That position may be available sooner than he expected: Tensions over Cheney’s outspoken criticism of former President Donald Trump are once again at a boiling point inside the GOP conference, with some senior Republicans predicting she’ll be pushed out of leadership before month’s end.
Banks, a veteran of the Afghanistan war who has aligned himself closely with Trump, has raised his own profile since taking the reins of the conservative caucus earlier this year. And the media-savvy 41-year-old is making clear that he views his RSC’s communications shop as superior to the conference’s formal, Cheney-led hub. Banks described it as "filling a void."
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