The new 30-second ad will be featured in the Florida Republican’s congressional district and nationally on select cable networks, according to a statement from Gaetz’s congressional campaign. The ad marks the beginning of Gaetz’s counteroffensive, as he “fight[s] back against a multiweek fake news cycle against him,” it said. “Now we see what’s really behind all of this: Democratic Party and media-driven smears aimed at taking out a Congressman of the United States,” a spokesperson for the Friends of Matt Gaetz said in the statement... However, the ad offers some insight into Gaetz’s strategy moving forward by embracing the “fake news” label popularized by Trump. The ad incorporates footage obtained by Project Veritas, a conservative activist organization that has been known to use deceptive practices and spread misinformation in attempts to expose what it views as “corruption, dishonesty, self-dealing, waste, fraud, and other misconduct” from liberal organizations or individuals.