Inside a stealth "persuasion machine" promising GOP victories in 2022

“It’s a great time to be selling a home in Columbus,” one post celebrates.

Titled Arise Ohio, the Facebook page is the creation of the American Culture Project — a nonprofit whose website says its mission is to “empower Americans with the tools and information necessary to make their voices heard in their local communities, statehouses and beyond.”

Undisclosed on the Facebook page is the nonprofit’s partisan goal. Arise Ohio and similar sites aimed at other politically pivotal states are part of a novel strategy by a little-known, Republican-aligned group to make today’s GOP more palatable to moderate voters ahead of the 2022 midterms by reshaping the “cultural narrative” on hot-button issues.

That goal, laid out in a private fundraising appeal sent last month to a Republican donor and reviewed by The Washington Post, relies on building new online communities that can be tapped at election time, with a focus on winning back Congress in 2022.